Womens wear has changed a lot throughout history, but some basic principles remain constant. Women have always worn clothing for various reasons – protection from the elements, modesty, adornment, and status. Today, women obtain their clothing through a complex system of trade and commerce. They want to feel comfortable and warm in winter and cool and attractive in summer. Fashion for women today is just as much about status as Victorian fashion was.
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The publication began as a supplement to the Daily Trade Record, a daily newspaper dedicated to the trade and manufacturing of textiles and apparel. The newspaper was founded by Edmund Wade Fairchild and Louis E. Fairchild in 1913. Today, Women’s Wear is still a highly respected publication in the fashion industry.
The era’s biggest fashion companies include Liz Claiborne and Kate Spade. In 2007, Liz Claiborne owned 43 brands, each targeting a certain demographic of women. Under the direction of Paul Charron, the company has diversified its business strategy by expanding its portfolio into different market segments. With 43 brands, the company is no longer limited to contemporary fashion for the affluent, but has found success in other areas.
Women spent over $7 billion dollars on women’s apparel in the United States in 2013. Designer clothing, such as Polo Ralph Lauren and Calvin Klein, is often very expensive. However, the demand for these products is growing.