Whether you’re promoting a sale on your website, generating traffic, or getting leads, Facebook ads are the perfect tool to boost brand awareness and get results. But how to create ads on Facebook? Here are a few steps to help you out.

The first thing you’ll want to do is decide on your campaign objective. Facebook offers a variety of options, including awareness, consideration, and conversion campaigns. Note that if you choose to run a conversion campaign, you will need to have your pixel set up and web events configured.

Mastering the Art of Creating Ads in Facebook: A Beginner’s Guide

Next, you’ll need to select an ad creative. This can be a single image or video, a Carousel (multiple images or videos that become a full-screen experience on mobile), or a Collection (a group of products that becomes a full-screen product page experience on mobile).

In the Ad placements section, you’ll need to select where your ads will appear. This can be desktop and mobile news feeds, Instagram, Messenger, or the right-hand column on Facebook.

Finally, you’ll need to enter your budget and schedule. You can set a daily or lifetime budget and decide where and when your ads will be shown.

It’s important to remember that with Facebook advertising, quality is more important than quantity. Casting a wide net to people who aren’t your target audience will tank your relevance scores and make it harder to drive a return on your investment. Focus on creating a beautiful, relevant ad with a strong CTA and you’ll be well on your way to success.