Your store is beautiful and your products are amazing, but if your visitors don’t make it to the checkout page all that hard work can go unrewarded. That’s why it’s so important to understand how to Increase sales with Shopify CRO (Conversion Rate Optimization).

Shopify CRO agency, we’ll unpack the key strategies to help you fine-tune your ecommerce site to convert more of your casual visitors into paying customers. Learn the proven tips and tricks to improve user experience, reduce friction on your customer journey, and create excitement about buying your product–ultimately sending your conversion rates through the digital roof!

Increase Sales with Shopify CRO: Unlock Your Store’s Growth

Boosting your ecommerce conversion rates requires regular research and testing. By analyzing your data, you can identify opportunities to improve site navigation and design. Using tools like Hotjar, you can view and analyze user recordings of your site to see how users interact with your products and discover what is or isn’t working for them.

Use onsite notifications to engage your shoppers and drive them to your products and offers. Wisepops, for example, allows you to display a popup to shoppers on your Shopify product pages to show them additional options, special offers, or new product releases. Black Ember, a British underwear brand, used this strategy to boost daily unit sales by 44% after they incorporated pricing infographics on their product pages showing the cost of leather, construction, duties, and transportation.

Optimizing your ecommerce website for mobile is another critical step to improving your ecommerce conversion rate. Having a mobile-friendly site can reduce cart abandonment and increase conversions by making it easier for customers to navigate your store. For example, Black Ember’s ecommerce website features a simple check out process that includes one-click upsells and a subscription option to help convert non-subscribers into subscribers.