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Streaming services are doubling down on live sports content as they look to attract cord-cutters and mitigate the escalating costs of traditional broadcast rights. The industry is ripe for growth and many players are positioning themselves for long-term success.

Live sports content delivers numerous benefits to a platform, ranging from subscription growth to a loyal fan base to ad revenue and merchandise and pay-per-view (PPV) events. But it’s not enough to acquire the right content; if the viewer experience is not up to scratch then they will disengage and cancel.

The Evolution of Live Sports Broadcasting

The streaming world is evolving, with new technologies and platforms allowing viewers to access sports content in different ways. Some streaming platforms are launching dedicated sports apps, for example Amazon Prime has recently rolled out an app exclusively for Premier League football matches. Others are adding sports content to existing offerings, for instance, Netflix is boosting its Formula 1 coverage by adding documentaries such as Drive to Survive and expanding into esports with the launch of Venu Sports later this year.

As the streaming market continues to expand and grow, sports fans are increasingly looking for ways to interact with their favourite teams and players. This could mean interacting with the players through social media or getting involved in virtual fan zones during live events. It could also mean providing extra information on the screen, such as real-time stats or trivia, so that viewers have something to engage with if the game goes into a lull.